Monthly Archives :

March 2022

Yellow Brick Games signs a marketing and distribution agreement with Private Division

Yellow Brick Games signs a marketing and distribution agreement with Private Division 500 250 Fernandez relations publiques

PRESS RELEASE
For immediate distribution

 

YELLOW BRICK GAMES SIGNS A MARKETING AND 
DISTRIBUTION AGREEMENT WITH PRIVATE DIVISION

Quebec, March 17, 2022 – Yellow Brick Games, an independent Quebec video game studio is teaming up with Private Division, a publishing label of Take-Two Interactive Software, Inc. Private Division will publish Yellow Brick Games’ first title, an unannounced IP that has been in development for the past year. This is the international publisher’s first collaboration with a Quebec City studio.

“This partnership is ideal for us. Private Division is an industry leader that shares our creative outlook and vision. The agreement, which provides us with additional networking expertise, market access, and financing, leaves us better able to focus on development of both our IP and a healthy team culture, which is critical for success in today’s industry.” says Thomas Giroux, Yellow Brick Games’ Co-founder, and Chief Executive Officer.

“We’re thrilled to partner with Yellow Brick Games to publish their debut title. This team’s talent is undeniable, and I am incredibly excited for the world to see what they are working on. We’re supporting them with our full stable of capabilities, from marketing and sales to release management and quality assurance, and more,” said Kari Toyama, Executive Producer at Private Division.

Private Division, which is headquartered in New York with offices in Seattle, Las Vegas, Munich, and Singapore, specializes in the marketing, production, and global distribution of video games created by the industry’s leading creative talent, often from independent studios. Private Division publishes the recentlylaunched OlliOlli World, along with the beloved Kerbal Space Program, the smash hit The Outer Worlds and more.

FIRST LOOK!
Yellow Brick Games is leveraging the announcement of this major partnership to reveal two concept images, as well as additional details regarding the original IP that its team is developing. The offering will be a fresh approach to the action role-playing game (RPG) genre set in a unique fantasy universe that will be distributed on PlayStation®5, Microsoft Xbox Series X|S, and PC.

“We’ve made incredible progress thus far and feel fortunate to have such high caliber talent come together. Under the creative helm of Mike Laidlaw and armed with Unreal Engine 5, we are truly making magic come true every day. If building a new fantasy Action RPG within an environment of support and respect sounds interesting, please let us know. We’re always looking for other great talented gaming developers to join us on this journey,” says Jeff Skalski, Executive Producer, COO and Co-founder at Yellow Brick Games.

 

 

Yellow Brick Games’ unannounced title will be a fresh approach to the action role-playing game (RPG) genre set in a unique fantasy universe.

FAST GROWING TEAM
The Yellow Brick Games team, which now includes 30 skilled professionals gathered from various major studios such as BioWare, Ubisoft, Gearbox, and Electronic Arts, has doubled in size since the studio opened in 2020. Around twenty other developers are expected to join the company by the end of the year. Several positions are available now with more planned to open throughout this year.Yellow Brick Games, while adopting a hybrid flexible work model, has also elected to move into brand new modern premises, located in the heart of the Saint-Roch district, the epicenter of techno-creative innovation in Quebec City.

ABOUT YELLOW BRICK GAMES
Yellow Brick Games, which was founded two years ago in Quebec City by four video game industry veterans, is an independent studio dedicated to creating high-quality original titles. The studio leverages the founders’ vast experience in the production of world-renowned franchises through an agile and human approach, which brings game production back to the pure and simple pleasures of creating original and exciting experiences for the most demanding international gamers.

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SOURCE:
Yellow Brick Games | yellowbrickgames.ca
MEDIA CONTACTS:
Philippe Beliveau | philippe@fernandezcom.ca
418-559-0580

A colossal $70 million industrial freezer to be built on the north shore of Montreal

A colossal $70 million industrial freezer to be built on the north shore of Montreal 440 247 Fernandez relations publiques

PRESS RELEASE
For immediate distribution

A COLOSSAL $70 MILLION INDUSTRIAL FREEZER TO BE BUILT ON THE NORTH SHORE OF MONTREAL

Mascouche, Quebec, March 17, 2022 – Congebec, Quebec’s largest multi-temperature food processing, distribution, and logistics company, has signed a long-term lease at a development that will become the company’s first major cold storage facility located on Montreal’s North Shore. This crucial infrastructure project, which will be developed through a joint venture partnership between Rosefellow, a real estate developer, and Skyline Commercial REIT, will be located in Mascouche and is expected to substantially increase Quebec’s food autonomy.

This $70 million development will include a new 219,000 square foot state-of-the-art cold storage facility that will enable food producers in the region to store inventories closer to their operations, creating efficiencies within the supply chain.

Construction of the building, which will begin this spring, is expected be completed in 2023. The facility will be equipped with an innovative CObased refrigeration system that is more eco-responsible and safer than conventional ammonia-based systems.

The lease commitment represents Congebec’s first major new facility to open in Quebec in more than ten years, and brings the company’s strategic Canadian network of cold storage facilities to thirteen properties that extend across Quebec, Ontario, Manitoba, Saskatchewan, and Alberta.

“This project represents a bit of a homecoming for us. As a key link between food production and consumption, we want to continue to support this industry in which our company got its start. The pandemic and the supply issues of the past few months have enabled us to refocus on our customers’ needs right here at home. This new space will contribute to the growth of the region’s food chain and to the food autonomy of Quebec as a whole,” said Nicholas-P. Pedneault, Congebec’s President and CEO.

More than $2 billion worth of food products pass through Congebec’s cold storage facilities each year. The company’s 500 employees generate more than $1 billion in annual economic activity and spinoffs in the local agri-food industry. The Mascouche facility alone is expected to generate approximately $500 million in annual economic activity.

Congebec’s cold storage facility which will be built by real estate developer Rosefellow and its partner Skyline Commercial REIT group, is expected to be completed in 2023.

MASCOUCHE, A STRATEGIC CHOICE
The new building, which will be owned by Skyline Commercial REIT and Rosefellow, will be built in the Mascouche Industrial Park, at the corner of rue Louis-Blériot and Avenue de la Gare. This represents an increasingly strategic location for companies looking to conduct business north of the Laval market, which is becoming more and more competitive.

“This first foray into the North Shore of Montreal marks an important step for Rosefellow. We chose Mascouche because it is a proactive city in terms of development. We are proud to erect an industrial building for a client as prestigious as Congebec in partnership with Skyline Commercial REIT,” said Mike Jager, co-founder of Rosefellow.

“We are thrilled to welcome Rosefellow and Skyline Commercial REIT’s multi-tenant industrial project to the Centroparc, and with the arrival of Congebec. Mascouche becomes the first city on the North Shore to have been selected by Rosefellow and its partners for this major investment. This once again demonstrates the attractiveness of Mascouche’s industrial park,” said Guillaume Tremblay, mayor of Mascouche.

“Skyline Commercial REIT’s relationship with Congebec began in 2018 with the acquisition of eight cold storage facilities located across Canada. We are excited to grow this relationship and to increase the REIT’s investment in the cold storage sector, which continues to enjoy solid growth globally. This project aligns with our property development strategy which aims to deliver a pipeline of modern, well-located logistics and warehousing assets in key markets,” said Michael Mackenzie, president of Skyline Commercial REIT.

ABOUT CONGEBEC
Congebec provides integrated multi-temperature food processing, distribution, and logistics services. Its twelve facilities totaling more than 57 million cubic feet are strategically located in Quebec, Ontario, Manitoba, Saskatchewan, and Alberta. Congebec is a value-added Canadian industry leader, which is committed to food safety.

ABOUT ROSEFELLOW
Rosefellow is a leading real estate developer based in Montreal with over 14 million square feet of industrial and multi-residential development projects located in the provinces of Québec and Ontario. Rosefellow designs, builds and manages properties that constantly push the boundaries of sustainable innovation. Their successes include Le Cent-Onze, a residential rental project located in Ville St-Laurent, which is expected to be delivered in the summer 2022, as well as numerous industrial buildings in the Montreal region and in Ontario.

ABOUT SKYLINE COMMERCIAL REIT
Skyline Commercial REIT (the “REIT”) is a privately owned and managed REIT that is focused on acquiring industrial and logistics-centred investments along major highway corridors and transportation routes in Canada. Skyline Commercial REIT is distributed as an alternative investment product through Skyline Wealth Management Inc. (“Skyline Wealth”), the preferred Exempt Market Dealer for the REIT.
To learn more about Skyline Commercial REIT, please visit SkylineCommercialREIT.ca.
To learn about additional alternative investment products offered through Skyline Wealth, please visit SkylineWealth.ca. Skyline Commercial REIT is operated and managed by Skyline Group of Companies.
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SOURCE:
Congebec | congebec.com
Rosefellow | rosefellow.com
Skyline Commercial REIT | Skyline CommercialREIT.ca _
MEDIA CONTACTS:
My-Le Nguyen | my-le@fernandezcom.ca
438-830-5452
Philippe Beliveau | philippe@fernandezcom.ca
418-559-0580