A Saskatchewan charity wins the public’s hearts and $125,000

A Saskatchewan charity wins the public’s hearts and $125,000

A Saskatchewan charity wins the public’s hearts and $125,000 440 247 fernandezrp

 For immediate release


Canada-wide philanthropic contest

Quebec, December 11, 2018 – The Canadian Mental Health Association – Swift Current Branch, in Saskatchewan, wins the grand prize of $125,000 iA Financial Group’s second annual Canada-wide philanthropic contest, announced in September.

Among the ten finalists, the Centre prevention suicide du Kamouraska-Rivière-du-Loup-Témiscouata-Les-Basques (KRTB) in Rivière-du-Loup, Quebec, and Pathstone Foundation in St. Catharines, Ontario, came in second and third respectively. They each win a donation of $50,000. The remaining seven finalists each receive a donation of $10,000.

“I’d like to thank the participating charities for the quality of the propositions submitted as well as the public for voting in such large numbers. We were once again touched by the wave of solidarity across the country throughout the contest”, comments Denis Ricard, President and Chief Executive Officer of iA Financial Group.

The purpose of the contest was to provide financial support to a Canadian charity that works with people living with mental health issues. The dozens of submissions received were carefully reviewed by the jury, who selected the ten finalists. The public then voted on the submissions they found most inspiring.

Unbeknownst to the ten finalist charities, iA Financial Group also invited its employees to vote on the submission they found the most inspiring and that deserved to win an additional $25,000 donation. iA Financial Group employees voted for Quebec City charity Communautés solidaires to receive this surprise donation.

The three winning charities and their submissions

1.  Canadian Mental Health Association – Swift Current Branch, SWIFT CURRENT, SASKATCHEWAN With its program There’s a million Bobby’s, CMHA Swift Current aims to provide more services to socially isolated people, primarily young adults, by increasing their opening hours and creating an attractive program for these target clients. 

  1. Centre prévention suicide de Kamouraska-Rivière-du-Loup-Témiscouata-Les-Basques, RIVIÈRE-DU-LOUP, QUEBEC

The financial support from iA Financial Group will allow the centre to improve its Prévention Agro-Bien-être program. The program team will travel throughout the KRTB region and meet with agricultural producers and their loved ones to help them alleviate psychological distress.

  1. Pathstone Foundation, ST. CATHARINES, ONTARIO

This organization works to make sure that no child in the Niagara region has to wait more than 30 days to receive mental health treatment. The financial support from iA Financial Group will help to extend the hours and days of service and hire permanent staff for the new walk-in clinic.

The iA Financial Group employee favourite and its submission

Communautés solidaires, QUEBEC CITY, QUEBEC
The financial support from iA Financial Group will help the Entraid’aînés program, a home-based intervention program designed to help seniors who are experiencing psychological distress or mental health issues.

Founded in 1892, iA Financial Group offers life and health insurance products, savings and retirement plans, mutual and segregated funds, securities, auto and home insurance, mortgages and car loans and a host of other financial products and services to individuals, businesses and groups.

iA Financial Group has over 6,500 employees and more than 25,000 advisors across its vast financial product and services distribution network. It is one of the four biggest life and health insurance companies in Canada and one of the biggest public companies in the country, and is It is listed on the Toronto Stock Exchange under the ticker symbol IAG.

Pierre Picard, Public Relations Manager | iA Financial Group |ia.ca

Roxanne Fortier | roxanne@fernandezcom.ca
T 418-704-1559, ext. 222 | C 418-805-2351

Philippe Béliveau | philippe@fernandezcom.ca
T 418-704-1559, ext. 225 | C 418-559-0580