Media relations
Media relations
What WE CAN DO FOR YOU
Take advantage of our in-depth knowledge of the media and our network of contacts across Quebec and Canada and obtain the best media coverage possible.
Our services
- Conduct media announcements (press conferences, product launches, press tours and much more!)
- Develop your key messages
- Draft, edit and revise press material (releases, invitations, etc.)
- Disseminate press material to our media contacts
- Prepare spokespersons prior to media interviews
- Provide a press review
Social media
Being present on the Web and its various different social platforms is essential. To be recognized and heard requires time and effort and the appropriate choice of networks. Our team keeps abreast of all the latest trends and new technologies and will advise you on how to optimize your online presence.
- Community management and animation
- Creation of advertising campaigns
- Development of editorial calendars
- Organization and management of competitions
A MEDIA APPEARANCE IN FIVE STEPS
Step 1
An initial meeting is set up to discuss strategic issues: the Who? What? When? How? Why? as well as the potential pitfalls and coverage opportunities. In other words, we examine the question from all angles in order to pinpoint the true news story!
Step 2
With our heads brimming with ideas, we begin establishing the most effective communications sequence.
Step 3
We then produce press materials that are tailored to the media world.
Step 4
Next, our team draws up a list of media contacts who are likely to be interested in the news story.
Step 5
Lastly, we reap the benefits of our efforts: publications and interview requests. Of course, these steps can vary from one offensive to the next. Each news story has its own recipe for success!
A MEDIA APPEARANCE IN FIVE STEPS
Step 1
An initial meeting is set up to discuss strategic issues: the Who? What? When? How? Why? as well as the potential pitfalls and coverage opportunities. In other words, we examine the question from all angles in order to pinpoint the true news story!
Step 2
With our heads brimming with ideas, we begin establishing the most effective communications sequence.
Step 3
We then produce press materials that are tailored to the media world.
Step 4
Next, our team draws up a list of media contacts who are likely to be interested in the news story.
Step 5
Lastly, we reap the benefits of our efforts: publications and interview requests. Of course, these steps can vary from one offensive to the next. Each news story has its own recipe for success!