Catherine Pogonat introduces the Pogonat!

Catherine Pogonat introduces the Pogonat!

Catherine Pogonat introduces the Pogonat! 440 227 fernandezrp

PRESS RELEASE
For immediate release

An exclusive collaboration in support of Chaînon
CATHERINE POGONAT INTRODUCES THE POGONAT! 

Quebec City, 4 March 2019 – TV and radio host Catherine Pogonat and designer Camille Côté unveil the Pogonat, an exclusive, limited-edition hat that will be available on 8 March, on International Women’s Day, for the benefit of the Chaînon organization. This sleek, trendsetting and colorful hat is the result of an electrifying collaboration introduced by Fabrique 1840, a new retail community set up by Simons, which showcases the creative work of Canadian artisans through innovative initiatives.

“Hats can transform without going overboard and that’s what I really love about this accessory. And it’s also the reason I chose to work with Camille, who blew me away with her style and audacity. Together, we came up with the idea for a streamlined design, without any of the usual bells and whistles. We added a lovely punch of colour to give it a striking and fashionable look,” explains Catherine Pogonat, a huge fan of hand-crafted products who readily accepted Fabrique 1840’s invitation to be in charge of its artistic direction.

“Catherine’s vision was what inspired me to create something that was different, with an emphasis on simplicity yet still stands out. The result is a balanced combination of our two perspectives,” says designer Camille Côté, whose creations have been turning heads since 2014. In fact, she’s the woman behind the iconic “cropped hat” designed to perfectly fit all heads thanks to an integrated elastic band.

IN SUPPORT OF CHAÎNON
All profits from the sale of the Pogonat will be donated to Chaînon, a non-profit providing shelter to women in need. “The organization is of utmost importance to me. I was once the patron of Chaînon and it was an intense and rewarding experience. It was therefore only natural for me to team up with these amazing women,” Ms. Pogonat points out.

This first ever collaboration is just the beginning for Fabrique 1840. The team is currently busy putting together new pairings as an original means of highlighting the creativity of other Canadian designers.

To purchase the Pogonat, just click here (available on 8 March for a limited time only).

ABOUT FABRIQUE 1840
Launched by Simons last October, Fabrique 1840 is a new retail community that showcases the creations of talented Canadian designers and makers whose products range from decorative objects and contemporary art to fashion accessories and stationary. Fabrique 1840 also ushers in Simons’ first steps as a logistics service provider. As of 2020, the company will start offering its expertise in distribution logistics, order fulfilment and digital marketing to other businesses looking for a reliable partner.

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Note to media: Catherine, Camille and Marcèle Lamarche (executive director of Chaînon), will be at the Robin des Bois restaurant (4653 boul. St-Laurent, Montreal) on Thursday, 7 March from noon to 1 p.m. to attend a special luncheon to commemorate International Women’s Day.

SOURCES:
La Maison Simons | simons.ca | Instagram | Facebook | Twitter
Fabrique 1840 | fabrique1840.com | Instagram | Facebook | Pinterest

MEDIA CONTACTS:
Roxanne Fortier | roxanne@fernandezcom.ca
T 418.704.1559, ext. 222 | C 418.805.2351

Philippe Béliveau | philippe@fernandezcom.ca
T 418.704.1559, ext. 225 | C 418.559.0580